Oddest Action Figure Ever - Mr. Clean

Proctor & Gamble's website has Mr. Clean action figures for sale. I'm really curious as to who their target market for this item is, but if you're an obessive-compulsive or already have every other action figure on the planet and just can't live without one, hurry up - there's only a 100,000 of 'em and I'm sure they'll go like hotcakes. Did I mention that they're individually numbered, which will, no doubt, add to their umm...collectability factor?